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“The storm”– a viral ad
Floods, fires, earthquakes. The global climate crisis has reached an alarming peak level. But who can be held responsible? This viral commercial we produced for a local client reveals the sobering...
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CITROËN commercial “Bird”
You’ve met the friendly flower. Now say hello to the second hero in CITROËN‘s Eco-Promotion: the helpful sparrow. Translation: “Nature says ‘Thank You’. For the low consumption model range by CITROËN.”...
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BEFORE / AFTER
The before / after comparison – Probably the oldest method of illustrating the effectiveness of a product. And the most boring one. Except when it happens in an unexpected place … An “ambient media...
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AUTO COUTURE
The all new Citroën C5 just hit Germany’s streets. Along with the launch commercial “THE TASTING”. Translation: More style to the street. The new Citroën C5. MAKING OF – Impressions from the shoot in...
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CITROËN commercial “Zipper”
Another CITROËN promotion commercial, shot in Barcelona. Here’s the director’s cut: Agency: Euro RSCG Duesseldorf Creative Directors: Florian Meimberg, Torsten Pollmann Art Director: Jean-Pierre Gregor...
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CITROËN commercial “Newspaper”
CITROËN’s promotion campaign hits the next round. A small story about a large interior. Agency: Euro RSCG Duesseldorf Creative Directors: Torsten Pollmann, Florian Meimberg Art Director: Jean-Pierre...
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The best ad ever. And how to ruin it.
Sunday, January 22, 1984. 96 Million people are watching the Superbowl Final Los Angeles Raiders vs. Washington Redskins in Tampa, when early in the third quarter, a 60 second commercial changes the...
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The visual voice of Guinness
Wow. I just saw my personal commercial of the month. With “Spoken word” for Guinness beer, Saatchi & Saatchi London brings us a powerful piece of film whose impact doubtlessly exceeds its 60 second...
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NET NUGGETS 10/29/08
UMERIC reloaded. The Sydney based motion design studio relaunched their website. A visual feast from down under. Explosive slow motion skateboarding directed by Spike Jonze. Epic. Revealed: The true...
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WHODUNNIT?
A whodunnit (for “Who done it?”) is a complex, plot-driven variety of the detective story in which the puzzle is the main feature of interest. The reader is provided with clues [...] before the...
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